Brand
Resources for presenting the MediaVerse Capital brand consistently and professionally.
Naming
The company is MediaVerse Capital: two words, both capitalized, never hyphenated. On second reference, or where space is tight, MediaVerse alone is correct.
Do not write Mediaverse, Media Verse, mediaverse, or abbreviate to MVC. When referring to named programs or releases, capitalize them as proper nouns.
Usage
Give the marks room to breathe. Make them large or make them small, but never crowd them. The aperture at the center of the mark is the whole idea, and it collapses when the mark is cramped or reproduced too small.
Use the wordmark no smaller than 96px wide, and the logomark no smaller than 16px. Reproduce the marks in a single color: Ink on light grounds, Paper on dark or blue grounds.
The wordmark and logomark files are transparent. SVGs are tight-cropped so you can place them precisely; PNGs are exported large, with this clear space already built in, for decks and print. The icon is the exception: it is a solid chip and bleeds to its own edge.
Do not stretch, rotate, recolor, outline, or add effects to these files, and do not lock them up with other graphics or use them in a way that implies a partnership or endorsement that does not exist. Get in touch if you have questions.
Wordmark
The wordmark is the primary signature and should be used wherever space allows. It pairs the aperture mark with the full company name set in Inter Display Medium. Monochrome usage is preferred.
Logo
For tight layouts and logo grids, the aperture mark stands on its own. Use it with good judgment. The full wordmark carries stronger recognition.
Icon
Where a chip, avatar, or app tile is required (social profiles, favicons, product surfaces), use the icon on MediaVerse Blue with an appropriate corner radius.
Colors
The palette is deliberately narrow: black type on a white page, with a single saturated blue carrying every action. MediaVerse Blue is reserved for surfaces and interactive elements, not for the marks themselves. Select a swatch to copy its hex value.
Typography
Three typefaces, one weight each. Hedvig Letters Serif speaks; Hedvig Letters Sans explains; Inter Display signs. Hierarchy is built from size, spacing, and color, never from adding weight.
Hedvig Letters Serif
Display
A new creative economy is emerging.
Headlines and statements. Set at a single weight, sized generously, and tracked tight so lines hold together as one shape.
- Regular 400
- Tracking −0.03em to −0.045em
- Leading 1.04–1.2
Hedvig Letters Sans
Text
We invest in and build with the next generation of Asian creators.
Body copy, labels, and interface text. One weight throughout. Hierarchy comes from size and color, never from bolding.
- Medium 500
- Tracking 0
- Leading 1.25
Inter Display
Wordmark
MediaVerse Capital
Reserved for the wordmark and small fixed-width chrome. Do not use it for headlines or body copy.
- Medium 500
- Optical sizes 400–700 available
- Leading 1.25
Scale
Sizes are fluid between mobile and desktop. Display and Statement always track tight; text sizes never do.
- Display
- clamp(40px, 6vw, 72px)Hedvig Letters Serif · 1.1 · −0.03em
- Statement
- clamp(29px, 3.8vw, 54px)Hedvig Letters Serif · 1.04 · −0.045em
- Section
- clamp(28px, 3.5vw, 40px)Hedvig Letters Serif · 1.2 · 0
- Title
- 20pxHedvig Letters Sans · 1.2 · 0
- Body
- 16pxHedvig Letters Sans · 1.25 · 0
- Label
- 14pxHedvig Letters Sans · 1.29 · 0
These assets are proprietary. Questions about usage, or need a format that isn’t here? hello@mediaversecapital.com